KNOWLEDGE & INSPIRATION

As we move further into 2015, the sheer volume of data being produced by businesses is staggering. However, for the B2B sector, the challenge isn't just collecting data; it is making that data digestible. While the B2C world has long embraced visual storytelling, B2B companies are now discovering that an infographic is often the most potent weapon in their marketing arsenal.

In the fast-paced world of consumerism, a logo is more than just a decorative squiggle; it is a psychological shorthand. It represents a company’s history, its promise, and its perceived value. However, there comes a time in every brand’s lifecycle when the visual "suit" it wears no longer fits.

In the architectural world, there is a clear distinction between renovating a Georgian townhouse and clearing a plot of land for a modern glass villa. In the digital realm, businesses face a remarkably similar choice: do you move your existing site to a new host, or do you start from a blank screen?