KNOWLEDGE & INSPIRATION

In the architectural world, there is a clear distinction between renovating a Georgian townhouse and clearing a plot of land for a modern glass villa. In the digital realm, businesses face a remarkably similar choice: do you move your existing site to a new host, or do you start from a blank screen?

In the modern marketplace, first impressions are formed in less than a second. As we navigate through 2015, the visual identity of your brand is often the only thing standing between a new lead and a bounced visitor. While imagery and layout are vital, the psychology of colour is the most direct route to a consumer’s subconscious.