Just Emi is an artist whose work encompasses drawing, photography and tattooing. Her speciality lies in the creation of highly detailed portraits, rendered in a realistic style using pencil as the primary medium.

We wanted to showcase her work, so we used only black and white and simple shapes to highlight it.

The logo, incorporating two fonts, is designed to underscore the elegance (exemplified by the serif font) and distinctiveness (embodied by the handwriting font) of the hand-crafted works of art, while the minimalist font utilised in the advertising materials is intended to direct attention to the core – our client's work.

In this way, the most visible element of her promotional material is her work, which clearly demonstrates her talent and craftsmanship and encourages potential clients to use her services.