The company has over 15 years of experience in serving businesses in civil and criminal law, which is the most radical form of debt collection. The Nexus Group consists of attorneys, legal counsels, professional debt collectors, licensed detectives and qualified business advisors.
The client requested a lion in the logo to represent the strength and dynamism of the company. He also requested that the lion be positioned on a background of a simple globe.
We decided to emphasise not only strength but also modernity by using dynamic lines and sharp edges in the shape of a lion's head. Then we employed a streamlined visual representation of the globe to prioritise the lion's visibility.
We selected a palette of muted, elegant colours, drawing inspiration from the banking sector and gold.
Following the creation of the logo, the client also ordered a website, an email signature and a set of corporate documents that were graphically consistent with the company's image.
| Client: | Nexus Group |
| Sector: | Finance | Debt Collection |
| Year: | 2022 |