Branding created for craftsman specialised in traditional leathercrafting.

In an effort to meet our client's expectations after an in-depth analysis of their needs, we decided to go for simplicity and refer directly to their company name.

In Slavic mythology, Perun (Cyrillic: Перун) is the highest god of the pantheon and the god of thunder and lightning. His other attributes were fire, mountains, wind, the oak, iris, eagle, firmament, horses and carts, weapons (hammer, axe (Axe of Perun), and arrow), and war. He was first associated with weapons made of stone and later with those of metal.

Because of the direct reference to this mystical figure, we decided to use his ancient symbol in the logo, as well as a font that imitates the runic script used by the people of that era.
At the same time, we tried to retain an element that directly marked modernity as much as the runic script alluded to times long past. Hence the choice of a modern font typeface for the tagline.

In the same vein, all the advertising materials for this handicraft were also made.