Great graphics don’t happen by chance

THEY HAPPEN BY
APPOINTMENT

Redesign

Work done for a social action aimed at adapting public space for parents with young children, taking place in Lublin, Poland.

The action "Miejsce Przyjazne Rodzicom i Dzieciom" (MPRiD, eng. place friendly for parents and children) was carried out for the first time in Lublin by musicologist and culture promoter Ewa Kuszewska in 2011. It initiated the adaptation of public spaces in this city: offices, shopping malls, stores, cafes, restaurants, places of culture (cinemas, museums) for parents with small children so that they could freely participate in social or cultural life with their children.

The main idea was to modernise the image of the action, while retaining the existing elements recognisable from the old logo. The name of the action remains the same, but the graphic symbol has been changed to be more modern and friendly, and to better reflect the purpose of the action.

We also immediately updated all the documents for this action that had the old logo on them and replaced them with the new one, so that the organisers of this action could concentrate on organisational matters rather than wasting time on the technical side.

Client: MPRiD
Sector: Social Projects
Year: 2020