Great graphics don’t happen by chance

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APPOINTMENT

Redesign

Smyki is a series of classical and folk music concerts aimed at young children (under 3 years old), parents with babies and pregnant women, taking place in Lublin, Poland.

The "Smyki" concerts are the idea of Ewa Kuszewska realised in Lublin since 2011 in cooperation with Lublin cultural institutions: Lublin Philharmonic, Lublin Museum, and the Provincial Cultural Centre in Lublin. The idea of the musical meetings is to bring classical music closer and show it in an attractive, accessible form, adjusted to the perception capabilities of the youngest children.
This concert series have been included in the "LUBimy muzykę" ("We like music") educational project since 2020 and are currently organised in nurseries and toddler clubs.

Over a number of years, we have created a variety of designs for advertising materials. These have included posters for individual concerts, such as the inclusive concert for parents with both disabled and healthy children, and banners displayed above the entrance to the Philharmonic building. We have also designed tickets and other materials.

In refreshing the old branding, we focused our attention primarily on keeping the message simple and keeping the image of the child with the violin, which was firmly entrenched in the image of these concerts, intact. By using more muted colours and a calmer font typeface, we were able to achieve this effect without losing any of the existing brand recognition.

Client: Smyki
Sector: Social Projects | Music | Events
Year: 2020