This straightforward branding was developed to meet the requirements of a florist operating in and around Nottingham, United Kingdom. Her services include the creation of floral arrangements, including bouquets and wreaths, all made from fresh flowers.

The objective was to emphasise the company's core values through the incorporation of a simple floral motif and a refined decorative font in the logo.

The same delicate font used for the logo was also used for the text of the advertising material. This approach served to highlight the consistency and uniformity of all materials derived from the brand.